Dynamic ads enable you to engage visitors with personalised ads across devices, on both web and social. Based on site visitors’ demonstrated intent on your site, dynamic ads feature previously viewed, recommended, or top products. The product images and info used in these ads are pulled directly from the clients product feeds. There are some examples of dynamic ads below I was working on.
Dynamic Ads: Examples
UX | UI Design
UX/UI design is crucial in Dynamic ads as it helps to make better user experience, to increase conversion rate and also to optimise a dynamic retargeting campaign. Ad creation process included new strategies testing such as A/B testing of different buying incentives like discounts versus free shipping offers, or video content versus product images carousel. All collected data and user interactions helped to optimise visual design to achieve the desired results.